Sign In

From the Experts

How-tos and helpful articles from our experts
How to get the best from your website designer

How to get the best from your website designer

So, you’ve decided to go ahead and hire a web designer to create a new website for your small business. Good decision! Even better if you are considering giving me a call to do it for you. A website is one of the most valuable tools you have in your toolbox to market...

Leaflets: Old skool, but still cool…

Leaflets: Old skool, but still cool…

A well-designed leaflet, which is visually appealing and packed with useful information, can be a cost-effective way to promote your business and is worth considering as part of your marketing mix.

Planning and Productivity with Tracey Sweetland

Planning and Productivity with Tracey Sweetland

The right planning and productivity tools are essential to make sure the less glamorous aspects of business admin take up as little time and effort as possible. Here’s a selection of the apps, tools, platforms and software I use to make running my business as painless (and in some cases, fun!) as possible.

What is SEO and why does my small business need it?

What is SEO and why does my small business need it?

Search Engine Optimisation is the art of getting your content to the top of search engine results, so how do you integrate SEO into your small business website? Here’s Plan B’s guide for beginners.

Branding for small business

Branding for small business

Branding is an important element of any business as it identifies you to your audience and differentiates you from others in the same market. But what is a business brand and how do you come up with one that accurately defines what your business is and what it stands for?

How to be a blogging champion

How to be a blogging champion

Blogging can be a slog. You know content is king, but if find yourself staring at a blank screen here’s some help to get started.

Productivity & Planning – tools you need to run your business

Productivity & Planning – tools you need to run your business

The right planning and productivity tools are essential to make sure the less glamorous aspects of business admin take up as little time and effort as possible. Here’s a selection of the apps, tools, platforms and software I use to make running my business as painless (and in some cases, fun!) as possible.

Blogging for business: Your essential guide

Blogging for business: Your essential guide

As a small business, a blog is a great way to raise awareness of your brand and assert yourself as an expert in what you do. Here’s my essential guide to blogging for business.

Storytelling for Business

Storytelling for Business

Storytelling is one of the most powerful marketing tools available to attract your ideal clients to you.
Here’s how to get started on crafting your own brand story.