A well-designed leaflet, which is visually appealing and packed with useful information, can be a cost-effective way to promote your business and is worth considering as part of your marketing mix.
The right planning and productivity tools are essential to make sure the less glamorous aspects of business admin take up as little time and effort as possible. Here’s a selection of the apps, tools, platforms and software I use to make running my business as painless (and in some cases, fun!) as possible.
As a small business, a blog is a great way to raise awareness of your brand and assert yourself as an expert in what you do. Here’s my essential guide to blogging for business.
Storytelling is one of the most powerful marketing tools available to attract your ideal clients to you.
Here’s how to get started on crafting your own brand story.
The Business Connection founder Tracey Sweetland shares her Four Key Things to build a personal brand.
Author, entrepreneur, podcaster and public speaker Rob Moore shares his Four Key Things to break through your income ceiling,